by Duncan Cranmer | Dec 1, 2022 | Resource Centre
Where are you on the Proposal Spectrum? There are many kinds of sales proposal. Some are nice and short where – essentially – all you are doing is confirming in writing what is already known by your prospect following your meetings and phone discussions. Equipped with...
by Duncan Cranmer | Feb 16, 2021 | Resource Centre
Here we take a look at the things you should consider before making a business video for promotional purposes. But first, why should you even be thinking about making a business video? The Impact of Business Video Over 1 billion videos are watched every day on YouTube...
by Duncan Cranmer | Oct 12, 2020 | Resource Centre
Get Ready to Walk At the end of your sales meeting or call your prospect says: “email me your proposal”. Great! So, now’s the time for you to update your sales pipeline and tell your boss that a nice, juicy deal is just around the corner. But hold on – not so...
by Duncan Cranmer | Nov 19, 2019 | Resource Centre
When it comes to winning business on the back of proposals and bids those companies that know exactly how to approach bidding win more business … … those companies are using a defined bid process. A Simple, Tried and Tested Bid Process There are many...
by Duncan Cranmer | Oct 28, 2019 | Resource Centre
The Executive Summary is right up there with your Financials section as the most important element of your proposal – you’ve simply got to get this right. In this video you will learn how to write the very best Executive Summary for your proposal so that you win more...
by Duncan Cranmer | Sep 11, 2019 | Resource Centre
Can you win the tender when you are not the best? We are often asked “can you win the tender when you are not the best solution provider?” Of course you can! And it happens frequently. In sport, for instance, the “best team” loses or the “plucky underdog”...
by Duncan Cranmer | Apr 2, 2019 | Resource Centre
When the “Must Win” bid lands on your desk and you simply don’t have the resources to do it justice, what are you going to do? Click the play icon and watch our short video introducing the main services that will help your next proposal become the...
by Duncan Cranmer | Mar 1, 2019 | Resource Centre
Many sales people simply do not understand what an Executive Summary is supposed to be. So, they lose out on tenders and proposals they should really be winning. Is their misunderstanding of “Executive Summary” based on the correct principle that client-centric...
by Duncan Cranmer | Dec 19, 2018 | Resource Centre
A former Saatchi and Saatchi MD had a nice and extremely effective trick when pitching for business. Whenever a prospective client suggested new, additional ideas to be included in a forthcoming advertising campaign he’d throw a handful of sugar cubes at someone in...
by Duncan Cranmer | Mar 1, 2016 | Resource Centre
Marginal Gains There’s been a great deal of discussion in sales – as well as in professional sport – over recent years of so-called “marginal gains”. The idea is that a relatively small change in behaviour could improve performance by quarter or half a percentage...
