How to Make a Business Video

How to Make a Business Video

Here we take a look at the things you should consider before making a business video for promotional purposes. But first, why should you even be thinking about making a business video? The Impact of Business Video Over 1 billion videos are watched every day on YouTube...
A 7-Step Simple Bid Process

A 7-Step Simple Bid Process

When it comes to winning business on the back of proposals and bids those companies that know exactly how to approach bidding win more business … … those companies are using a defined bid process. A Simple, Tried and Tested Bid Process There are many...
Win More Bids

Win More Bids

When the “Must Win” bid lands on your desk and you simply don’t have the resources to do it justice, what are you going to do? Click the play icon and watch our short video introducing the main services that will help your next proposal become the...
Crafting the Executive Summary

Crafting the Executive Summary

Many sales people simply do not understand what an Executive Summary is supposed to be. So, they lose out on tenders and proposals they should really be winning. Is their misunderstanding of “Executive Summary” based on the correct principle that client-centric...
Tell Better Stories and Win More Bids

Tell Better Stories and Win More Bids

A former Saatchi and Saatchi MD had a nice and extremely effective trick when pitching for business. Whenever a prospective client suggested new, additional ideas to be included in a forthcoming advertising campaign he’d throw a handful of sugar cubes at someone in...
The Sales Playbook Selling Advantage

The Sales Playbook Selling Advantage

Marginal Gains There’s been a great deal of discussion in sales – as well as in professional sport – over recent years of so-called “marginal gains”. The idea is that a relatively small change in behaviour could improve performance by quarter or half a percentage...
What do buyers really need?

What do buyers really need?

Most people now “get” consultative selling – the idea that a sales person absolutely must not start jabbering away about how great their product is before the customer has been given a fair chance to talk about their issues and needs. But how do we get to the true...