Canon – Case Study

 

Canon Europe employs 17,000 people across 20 local country operations and sells to customers in more than 116 countries in Europe, the Middle East and Africa (EMEA).

It is a subsidiary of Canon Inc. of Japan, the world-leading innovator and provider of imaging solutions, contributing approximately a third of the company’s entire global revenue (approaching ¥300 billion).

Canon Europe leads the way in several market sectors including:

  • Business Imaging
  • Production Printing
  • Consumer Imaging
  • Professional Imaging
  • Medical Imaging.

Canon Europe’s position as an established global leader demands that levels of sales professionalism are extremely high, and must always be perceived as being such.

So when Canon Europe’s EMEA Project Director, Maurice Elema was asked to present to an audience of international sales leaders from multiple industries gathered from all over Europe at Arsenal’s Emirates Stadium in London, it was imperative that Canon shone and used the platform to cement Canon’s respected global position.

Duncan Cranmer worked closely with Canon’s EMEA Project Director (Maurice Elema) over a period of around three weeks in the build up to the London conference.

Maurice captivated the audience and delivered what was certainly the strongest, most impressive presentation of the day.

“I recently had the opportunity to speak at a sales performance conference, where more than 100 senior sales executives were attending. A really strong presentation was going to be essential to emphasise our technical innovation and leadership, whilst keeping the message easy to follow. Duncan Cranmer [of The Winning Proposal] took my outline ideas for the presentation and created a version that was visually very impressive, in line with our company guidelines and thoroughly engaging for the audience. I experienced the engagement as extremely pleasant, helpful and insightful. A job well done!”

Maurice Elema, EMEA Project Director, Canon Europe

“[They] took my outline ideas for the presentation and created a version that was visually very impressive … and thoroughly engaging for the audience … A job well done!”

Maurice Elema

EMEA Project Director, Canon Europe

The Winning Proposal

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