Care UK – Case Study


Care UK is the largest independent provider of National Health Service (NHS) care services in the country. Working with the NHS, Care UK delivers over 50 different types of service.

The rapid evolution of the NHS in recent years created unprecedented new opportunities and challenges, an example being a new patient telephone service – NHS 111 – which began to be commissioned to run parallel to the emergency 999 number.

Care UK wished to take advantage of as many of the emerging market opportunities as possible but were swamped with the huge workload. Care UK’s Strategy and Marketing Director contacted us having already worked with one of our directors for several years.

In six weeks we helped grow the funnel by £65m, £31m of which became closed business within four months. Care UK’s Director noted that they [The Winning Proposal] “recently helped us with five bids, three of which were for a new service – NHS 111. Helping us win over £30m for a brand new service and within such a short timescale was a fantastic achievement”

In relation to these bids our value add largely revolved around:

  • Bid project management
  • Bid process adherence
  • Authoring key sections of the tenders
  • Helping the Care UK team prepare for the shortlisting meetings
  • Developing the presentation for the key shortlisting meetings



The Winning Proposal


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